DIGITAL ADVERTISINGAND THE WAYS TO IMPROVE ITS EFFECTIVENESS, БГУ

Дисциплина
Логистика
Учебное заведение
БГУ
Год сдачи 2024
Объем страниц 30
Оценка за работу 10

Фрагмент работы

ОГЛАВЛЕНИЕ
INTRODUCTION 3 CHAPTER 1. THE BASICS OF DIGITAL ADVERTISING 5 1.1 Review of the main formats and tools of digital advertising 5 1.2 Factors influencing the effectiveness of digital advertising 7 1.3 Strategies for increasing the effectiveness of digital advertising 10 1.4 Legislation of the Republic of Belarus regulating activities in the field of advertising 12 CHAPTER 2. USING DIGITAL ADVERTISING USING THE EXAMPLE OF LLC “ONLINER” 14 2.1 Characteristics of LLC “Onliner” 15 2.2 Analysis of digital advertising LLC “Online” 16 2.3 Suggestions for improving Onliner's digital advertising, evaluating effectiveness and adjusting strategy based on analytics data. 26 CONCLUSION 34 REFERENCES 36 APPENDIX A 39 APPENDIX B 41

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