Курсовая Trademarks essence, types, psychological aspects of perception БГУ, БГУ

Дисциплина
Логистика
Учебное заведение
БГУ
Год сдачи 2023
Объем страниц 33
Оценка за работу 8

Фрагмент работы

CONTENT

INTRODUCTION 2 CHAPTER 1 THE ROLE OF TRADEMARKS IN MARKETING 4 1.1 The concept, types and functions of trademarks 4 1.2 Psychological aspects of trademark perception 8 1.3 Legal environment of trademark registration 14 CHAPTER 2 JUSTIFICATION OF THE IMPROVING TRADEMARK FOR SE "IB BSU" 17 2.1 Analysis of economic and marketing activities State Educational Institution "IB BSU" 17 2.2 Features of the trademark State Educational Institution "IB BGU" 19 2.3 Proposals for improving trademark SUE "IB BSU" 25 CONCLUSION 30 LIST OF USED SOURCES 32 APPLICATION A 35 APPLICATION B 37 APPLICATION С 39 APPLICATION D 41

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