Диплом Development On-line International Marketing Strategy on example «CK company» (Разработка он-лайн международной маркетинговой стратегии на примере компании «CK company») , БГУ
Диплом Development On-line International Marketing Strategy on example «CK company» (Разработка он-лайн международной маркетинговой стратегии на примере компании «CK company») , БГУ
CHAPTER 1 Literature Review 2 CHAPTER 2 6 THEORETICAL FOUNDATIONS OF INTERNET MARKETING 6 2.1 The concept of Internet marketing 6 2.2 Related Theories of Internet Marketing 8 2.3 Research on Internet Marketing 16 Chapter 3. 24 Current Situation and Analysis of the Internet Marketing of CK Company 24 3.1 General position of the company CK and conditions for the implementation of Internet marketing 24 3.2 Analysis of CK's Internet marketing and problems of Internet marketing 28 3.3 SWOT analysis and analysis of the Internet marketing environment of CK company 49 CHAPTER 4 58 FORMULATION AND PROPOSALS OF THE INTERNET MARKETING STRATEGY FOR CK COMPANY 58 4.1 Selecting and Positioning Internet Target Market of CK Company 58 4.2 Development of CK's Internet marketing strategy 61 4.3 Suggestion on realization of strategy of internet-marketing of company CK 65 Conclusion 70 REFERENCES 73
